Loading…
AAAE 2017 has ended
Wednesday, May 31 • 10:00am - 4:00pm
Festivals Academy

Sign up or log in to save this to your schedule and see who's attending!

Feedback form is now closed.

Festivals Edinburgh Pre-conference Workshop
Join the team from Festivals Edinburgh for a day-long intensive on festivals management. Rooted in case studies and reflections on real-world work and scenarios, the day’s agenda includes presentations and discussions in the following areas:

Business Models: Explore the concept of business models, starting with an examination of the different models through which Edinburgh’s Festivals create, deliver and capture value.

Collaboration: Learn about Edinburgh’s notions of collaborative working, the factors at work in developing and formalizing festivals collaboration, wider policy contexts and the stakeholder engagement.

Marketing/Innovation: Explore both the practices involved in taking cultural brands to market and the increasing challenges and opportunities presented by new markets and digital technologies.

Creative City: This part of the agenda places the festivals within the wider context of the city’s cultural eco-system and identifies the manner in which they seek to add value to the creative city.

Registration Required for the Festivals Edinburgh workshop. $80, includes lunch.


Speakers
avatar for James McVeigh

James McVeigh

Head of Marketing & Innovation, Festivals Edinburgh
Born and raised in Ireland, James travelled to his first festival at the age of four with his family of nine in an old Morris Minor car, leaving him with a love of festivals and a dislike of car travel. He joined Festivals Edinburgh in 2011 as their first Head of Innovation and Marketing... Read More →


Wednesday May 31, 2017 10:00am - 4:00pm
QMU Conference Suite

Attendees (18)